The Brunswick Boat Group, headquartered in Knoxville, Tennessee, United States, is the largest maker of pleasure boats in the world. In 2008, the company's net sales were US$1.7 billion. The Boat Group makes Sea Ray, Bayliner, Maxum, Hatteras Yachts, Meridian and Sealine pleasure boats from 16 to 100 feet; Boston Whaler, Cabo Yachts and Trophy offshore fishing boats from 13 to 52 feet; and Crestliner, Harris, Kayot, Lowe Boats, Lund, Princecraft and Triton fishing, deck and pontoon boats from 10 to 26 feet. Brunswick is one of the largest boat makers in Europe, with such brands as Arvor, Örnvik, Quicksilver, Uttern and Valiant boats. In New Zealand, Brunswick also owns the Rayglass boat brand. BBG oversees nearly 45 brands of boats in total, ranging from yachts to bass boats. Other subsidiaries include Attwood and Kellogg boat parts and accessories, along with IDS and Smart Craft onboard marine technology systems.
The Brunswick Boat Group (BBG) was formed in 2000 to manage the Brunswick Corporation's nearly 45 boat brands. It is privately held, and is not traded on any public exchange. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands.
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