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  • Nov 27th 2012
  • 42 votes
  • 42 voters
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Best Ad Exchange of All Time

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    AdRoll offers highly effective banner advertising and retargeting for brands of all sizes. Get your ads on the right screens, your brand name mentioned on influential blogs, and new customers interested in your products. Best of all, you won't need a computer science degree to do it. Get started by going here:
    8 votes


    The ADSDAQ Exchange is an advertising exchange operated by ContextWeb, Ltd. It is headquartered in New York with additional offices in Boston, Atlanta, Chicago, Dallas, San Francisco, Los Angeles and London.
    6 votes
    5 votes
    Microsoft adCenter

    Microsoft adCenter

    Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. Microsoft was the last of the "big three" search engines (which also includes Google and Yahoo!) to develop its own system for delivering pay per click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN Search engine were supplied by Overture (and later Yahoo!). MSN collected a portion of the ad revenue in return for displaying Yahoo!'s ads on its search engine. As search marketing grew, Microsoft began developing its own system, MSN adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN Search (now Bing) showed Yahoo! and adCenter advertising in its search results. Microsoft effort to create AdCenter was led by Tarek Najm, then general manager of the MSN division of Microsoft. In June 2006, the contract between Yahoo! and Microsoft had expired and Microsoft was displaying only ads from adCenter until 2010. In November 2006 Microsoft acquired DeepMetrix, a company situated in Gatineau, Canada, that created web-analytics software. Microsoft has built new product
    3 votes


    DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters is in New York City, United States. DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005. In March 2008, Google acquired DoubleClick for US$3.1 billion. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. Today, it focuses on uploading ads and reporting their performance. DoubleClick was founded as one of the earliest known Application Service Provider (ASP) for internet "ad-serving", primarily banner ads. After an IPO on the NASDAQ under the "DCLK" ticker symbol in early 1998, the company was inappropriately associated with an internet traffic report including Yahoo!, AOL, Alta Vista and Excite where the company was listed within the top
    4 votes
    2 votes
    3 votes


    PubMatic is the world's first service that increases web publishers' revenue by automating and optimizing ad serving decisions. More than 1,500 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks such as Google AdSense,, BlueLithium, and many more and by using sophisticated algorithms to optimize the layout of text ads. PubMatic is a service of advertising company Komli and is venture backed by Nexus India Capital, Draper Fisher Jurvetson, and Helion Ventures.
    3 votes
    2 votes
    1 votes
    2 votes
    1 votes

    Right Media

    Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs. Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart. Since the Yahoo! acquisition on April 29th, 2007 , Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor) and Fox Interactive Media. On 30 April 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $850 million.
    1 votes
    1 votes
    0 votes
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