Squidoo

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About Squidoo

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Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo had 1.5 million hand-built lenses as of October 2010. Development on Squidoo started in 2005, launching a beta testing period in October of that year. The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr. The site came out of beta testing two months later and reached 100,000 lenses within the first six months. Squidoo is a user-generated website which uses the concept of a lens as its primary feature. In his ebook "Everyone's an Expert," Godin describes a lens as "[focusing] light and [showing] us what we need to see." Lenses are much like blog posts, except they're on a single subject. The site also allows content creators to earn revenue from referral links to sites like Amazon.com and Ebay. The users who create lenses are called "lensmasters". A lensmaster can be anyone with an interest in a specific subject; they do not necessarily have to be externally-recognized experts. In Squidoo's early stages, Godin noted that Martha Stewart and Jane Goodall's lenses did not receive

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