Fresh Essay was established in 2010, making it more reliable at the onset, if you compare it with relatively new writing services. Of course, it is not always automatic. To start, it acknowledges the difference between American customers and British English customers and promises to accommodate the requirements accordingly. I have read generally positive reviews towards its writers and customer service. Its prices start at $10, which is lower than the average set by the industry. Discounts are also available from 5% to 10% depending on the total value of your order. Reviews have noted that this discount scheme is not as generous as the rest. While I could see that this company is not a scam, I have noticed some features that make you pay extra for proofreading and VIP writers which gave me an idea that I may not be able to receive a good paper if I avail a regular purchase. Overall, I find it a good company, but with a warning that results may not be as what is expected.